Several factors are coming together to stress the USPS holiday season direct mail delivery system. What Impacts Holiday Season Direct Mail Delivery? If you’re sending a direct mail campaign targeting any of these shopping days, we’d recommend sending it at least 10 days earlier to stay ahead of potential delays. USPS employees will have a lot on their hands during Thanksgiving week. Higher volumes usually mean higher processing times. Keep in mind that the volume of mail usually skyrockets during these times.

The United States Postal Service plans to run both ground and air services during Black Friday, Cyber Monday, and Giving Tuesday. If you’re wondering whether mail delivery is resuming the day after Thanksgiving, then the answer is yes. Thanksgiving is a federal holiday, which means that USPS will be closed on Thursday, November 25th. Postalytics Recommends Sending Standard Class Campaigns No Later Than November 29thĪs a rule of thumb, plan roughly 4 weeks for standard class mail and 3 weeks for first-class mail campaigns.Postalytics Recommends Sending First Class Campaigns No Later Than December 9th.Standard Mail” To be certain your mail is delivered before 12/25/22: Due to holiday season direct mail delivery slowdowns, we see more customers choosing first-class than normal during this time of the year. Standard mail can be impacted by the holidays significantly, while first-class mail tends to be less affected. The most important thing to understand is the differences in the way that the USPS treats their mail classes. It’s better to be safe than sorry when it comes to things that are outside of our control. There’s no way that we know for sure how these might impact the mail delivery process, and we recommend adding a few more days into your planning to ensure your mailers are delivered on time. Learn How Write A Year End Thank You That Will Actually Be Read While the global pandemic is still a major problem, the impact on the package delivery system (including FedEx and UPS) is not expected to be severe. Some of the factors that led to such severe standard class delays in 2020 will most likely be less of a factor this year. While most of our first-class customers had their mail delivered within the expected time frame, a few of our customers had standard-class mailers “stuck” at USPS distribution facilities for several weeks. In the last couple of holiday seasons (20), the USPS had a very difficult time handling the surge in package volume that led to issues in delivering direct mail, especially with standard class or marketing mail. Give Yourself A Buffer - Add Time To Your Schedule While the amount of time direct mail spent in the delivery process can increase, with a little planning, savvy marketers can work around most USPS seasonal slowdowns. Thursday, November 23rd (Thanksgiving Day).Monday, February 20th (Presidents’ Day).Monday, January 16th (Martin Luther King Jr.’s birthday).As we head into 2023, here’s a list of key dates to consider for your holiday season direct mail delivery planning: In addition to a massive spike in the mail and package delivery volume, there are also several days that the USPS is completely closed for business. Postalytics Recommends Standard Class Mailing No Later Than November 29th For Delivery Before ChristmasĢ022/2023 USPS Holiday Season Days Off Date.First Class Direct Mail Holiday Planning.What Impacts Holiday Season Direct Mail Delivery?.

Give Yourself A Buffer - Add Time To Your Schedule.

Thanksgiving mailers